Each year in July, people across the globe take part in “Plastic Free July” – an international movement that aims to reduce the amount of plastic waste in our environment by encouraging fellow citizens to make the shift towards long-term, environmentally friendly habits. Although sceptics might find it hard to believe, the plastics industry around the world supports these objectives. Whilst we don’t endorse the call for people to go “plastic free”, we are do support the appeal for a plastics-free environment. To this end, we are advocating for a science-based, complementary plastic strategy that seeks to eradicate unnecessary plastic and considers the overall environmental impact of various plastic alternatives.